Hey, Will here. It wasn’t your typical start… on foot, hitting up unsuspecting fashion boutiques in my hometown Sydney with a few wallets I’d made (pictured).

Surprisingly, I was in business. Not big business as you could imagine, but business…

Without fail every time I rocked up to a new store, there was one question I was sure to be asked… ‘What is Status Anxiety?’

Status Anxiety is the social condition caused by comparing ourselves to those around us. It’s measuring how we’re doing in terms of possessions, appearance and job titles etc resulting in status anxiety. It’s no coincidence the question you get asked when you first meet someone is ‘what do you do?’

This status anxiety can cause us to make decisions with our time and money that compromise what we really value in order to be ‘successful’.

We’re not making light of anxiety but drawing attention to the potential affect of this condition which can leave us poorer.

We’re about worrying less on measuring up to others’ perceptions, not taking ourselves too seriously and reassessing real value in all areas of our lives. We’re for a life lived simply, with a greater appreciation for things that last rather than the latest fashion fad.

Since 2004, we’ve been doing our darndest to create high quality, minimalist leather goods that complement this ethos of simplicity and true value in all areas of our lives including what we buy.

Though our appeal is broad, we’re not for the masses. All our products are still designed in our Sydney studio and continue in our well trodden minimalist aesthetic. We’re about quality over quantity and a focus on both form and function in every piece.

Status Anxiety – do you have it?

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