Socks that don’t slouch. Towels that don’t scratch. Undies that don’t itch. Loungewear that doesn’t overheat. Because in our world, comfort comes first.

As experts in comf—nology, we’re reinventing tech—omfortable. Sounds sciencey, but it’s actually very simple: products that perform better, so you can feel good-er. 

It’s what we get out of bed in the morning for—and go to sleep at night in.

Moisture-wicking. Odour-absorbing. Organic-combed. Which might mean nothing to you, but means everything to your skin—and the person sitting next to you at the dinner table. 

Our signature, sustainable blends—CoolBlend™, BreezeBlend™, NudeTech™—keep you warm when it’s cold, cool when it’s hot, and free from embarrassing sweat patches on first dates. Feels.

Co-founders Rex and Nathan have been friends for over 15 years. After scratching their heads — and their skin — for nearly as long, they realised they needed to be the ones to make a change in the textile space. 

Rex brought his expertise in fabric technology, while Nathan showed up with his passion for sustainability, and together they set out to create the world’s most comfortable and sustainable brand — stuff that feels good for the planet, but also feels good to spend all week wearing. 

4 years, 24 products, 5 patented materials, and thousands of paires of sold-out socks later, they’re still in total control behind the seams at Paire. Developing, designing, and doing everything from scratch, since day one. Minus the scratch.