Notabag is a young, award-winning German brand and represents the same-named product, which was introduced in December 2012 through the Kickstarter crowd-funding platform. Notabag is a smart combination of a bag and a backpack. It is an environmentally friendly solution that simplifies the active, on-the-go lifestyle.

Notabag founder Adnan Alicusic was inspired to create Notabag during a real life challenge, where a shopping bag on his bike’s handle bar almost led to fatal situation in a city traffic. He found himself stuck between the cars during the busy traffic and the shopping bag made the situation worse by limiting his ability to manoeuvre the bike. Wishing that he had a backpack with him, Adnan started to visualize a simplified solution to transform a bag into a backpack.